Implementing attribution needs flexibility and attention to detail to get right. We take your input data in whatever form you can provide it, then build a performance calculator that is tailored to match yours.
High quality performance is the foundation to create detailed and trustworthy attribution. Keeping the models straightforward and focusing on the data that is really needed reduces the analytics footprint required. Our approach is to reuse existing front office sources.
During and after the implementation process, our specialist team works closely with you to provide advice, support and continuous improvements to ensure the system works seamlessly, incorporating your feedback and quickly fixing issues as they arise.